Sexy or sacrilegious? Exploitative or liberating? A Gap holiday ad featuring a Sikh man with an attractive woman touching his turban and unbuttoned shirt has provoked controversy from Yuba City to India. The ad – part of a campaign titled “Make Love” – can be seen in every Gap store nationwide and on freeway billboards.
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Amardeep Singh, left, and Gursant Singh talks as a group of Sikhs protest Thursday outside of a Gap store in Davis over an ad showing a female model with a Sikh man. The protesters are saying that the ad is disrespectful of Sikh religious traditions.
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Screengrab of the Gap Facebook page featuring model Waris Ahluwalia and filmmaker Quentin Jones.
